Job: Sr. Marketing Specialist - Healthcare

This posting has expired and is no longer available.

Job Description

Are you an experienced Marketing professional with healthcare background? Are you passionate about patient care? If so, we are looking for you! We are currently searching for a Sr. Marketing Specialist to lead our marketing efforts. This position is based at our Administrative offices in East Mesa (Power/Superstition Springs Blvd).

Tri-City Cardiology has a vision “To be among the best providers of cardiovascular care in the entire country and be a place where employees want to work, patients want to receive care and physicians want to practice.” Tri-City Cardiology is widely known for its progressive and innovative approach to heart and vascular services. Our board certified cardiology physicians are experienced and skilled in diagnosis, treatment and prevention of coronary artery disease, heart valve abnormalities, heart arrhythmias, high blood pressure, high blood cholesterol peripheral artery disease and stroke.

This position will develop and direct the TCC Marketing Strategic Plan through implementation of approved marketing activities and budget to establish market branding, reputation as the premier cardiovascular provider in the state and region, and increase new patient referrals from referring physicians, contractual arrangements, and family/self-referral as well as increase the overall practice market share in the target areas. Plans activities and services with the Marketing Coordinator to achieve strategic goals.


  • Leads the Marketing Committee with the COO, CEO, and physician representative(s)
  • Develops and carries out the Strategic Marketing Plan consistent with the overall Practice strategic goals
  • Plans and implements marketing activities to create the practice brand and reputation in the market area with the assistance of the Marketing Coordinator in accordance with the approved Marketing Plan and budget
  • Plans and develops marketing activities to highlight new service lines, new office locations, new providers, etc. consistent with the Marketing Plan
  • Develops metrics to track the ROI on marketing activities to determine cost effectiveness and strategic plans
  • Plans and coordinates Referring Physician (RP) Visits according to the Marketing Plan with a goal of increasing referrals for new patients Shares feedback with the COO for operational and service line improvements relative to physician relations
  • Plans and develops community outreach and education to build market awareness of the TCC brand and services
  • Plans and develops professional relations and education activities to build professional awareness of the TCC brand and services
  • Plans and develops media campaigns including the TCC Website and social media Maintains quarterly reports to track RP visits and referrals to evaluate the effectiveness of the RP Visit Program
  • Plans and develops branded printed materials and publications consistent with the Marketing Plan such as Practice Brochures, Newsletters, Mailings, etc.
  • Includes Management Team in Marketing activities and Referring Physician Visits to build relations in the community
  • Works with Marketing consultant to obtain guidance on marketing strategies and recommendations
  • Works with Marketing Consultant and Website Developer to coordinate enhancements and updates to the TCC Website by reviewing content regularly for accuracy and to improve website exposure through branded content and SEO activities
  • Plans and develops referring physician CME and Community presentations
  • Plans and directs Annual TCC Symposium
  • Maintains working relationships with vendors, Hospital Marketing Staff, and Community Marketing representatives to identify opportunities for joint marketing activities to increase practice market share
  • Meets performance metrics for specified marketing activities
  • Attends all mandatory staff meetings
  • Complies with all OSHA and HIPAA policies along with all policies and procedures established by TCC
  • Utilizes AIDET/customer service standards, meets service competencies and demonstrates TCC Standards of Behavior
  • Demonstrates behavior that is professional and commensurate with the position and is in accordance with TCC Standards of Behavior
  • Maintains a professional and courteous environment
  • Maintains strict patient and employee confidentiality
  • Other duties as assigned

We offer a comprehensive compensation package that includes competitive salaries as well as:

  • Health, Dental & Vision coverage (1st of the month following 60 days of employment!)
  • Company Sponsored Life Insurance
  • Disability Insurance
  • 401(k)
  • PTO (vacation, sick & personal time off)
  • Company Paid Holidays
  • Employee Recognition & Rewards Programs with opportunities to earn gift cards and additional PTO!


  • Bachelor Degree in Marketing with a focus on Healthcare
  • Minimum two years of experience in Healthcare Marketing
  • Must be proficient in Microsoft Office and software related to Sales/Marketing
  • Good communication skills, written and verbal are essential
  • Must be able to type at least 40 wpm


Tri-City Cardiology - Administration
6402 E Superstition Springs Blvd., Suite 224
Mesa, AZ 85206
Tri-City Cardiology - Baywood
6750 E. Baywood Avenue
Mesa, AZ 85206
Tri-City Cardiology - Dobson
1520 S. Dobson Road
Mesa, AZ 85202
Tri-City Cardiology - Scottsdale
8765 E Bell Road, Suite 110
Scottsdale, AZ 85260
Tri-City Cardiology - South Gilbert
3530 S Val Vista Drive Ste. 103
Gilbert, AZ 85297
Tri-City Cardiology- San Tan Valley
36543 N. Gantzel Rd. Bldg. 15, Ste. 101
San Tan Valley, AZ 85140
Tri-City Cardiology - Administration
Tri-City Cardiology - Baywood
Tri-City Cardiology - Dobson
Tri-City Cardiology - Scottsdale
Tri-City Cardiology - South Gilbert
Tri-City Cardiology- San Tan Valley